How OpenAI’s Sora Impacts The Future Of Music Marketing
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Created
Feb 23, 2024 03:52 AM
Tags
Business
Type
文章
Date
Feb 17, 2024
Content
Following the launch of OpenAI’s text to video tool—Sora, technology enabled creator tools have never been closer. At the onset of this latest artificial intelligence innovation, the questions arise, how will AI impact the integration of brands and audiences and will this shift define a new age of marketing, specifically within the music industry?
According to OpenAI, Sora is described as being “capable of generating entire videos all at once or extending generated videos to make them longer. By giving the model foresight of many frames at a time, we’ve solved a challenging problem of making sure a subject stays the same even when it goes out of view temporarily.” The ability to weave technology with what was once film, then became videos and are now virtual moving imagery is striking for someone who grew up a product of the MTV generation.
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